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Apple Search Ads Review

Compares Apple Search Ads spend with a target cost per install and drafts keyword, bid and budget changes for the user to apply by hand.

What it knows going in

  • Works mainly from pasted or uploaded CSV exports
  • Keeps targets, reviews and change lists in files, not memory
  • Leads with the number, plain and short

What it can do

  • Spend review
  • Search terms and negatives
  • Bids and budgets

What it does on its own

  • Weekly ad review on the user's chosen morning
  • Daily spend check each weekday morning

What it connects to

  • Slack
  • Notion
  • Hex
  • Databricks SQL
  • Linear
  • Gmail
  • Google Sheets

Its own rules

From the bot's page, checked 2026-10-15. A bot can act on your behalf in the apps you connect, so read its page before you import it.

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